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Algorithmic Consumers: Technological challenges to the Law
Información básica
el Miércoles, 27 de Junio 2018, 14:00 - 16:30
C/ Serrano 26, 4ºderecha, 28001, Madrid
Descripción
Fide holds this session. To attend, it is essential to request assistance to Carmen Hermida (carmen.hermida@fidefundacion.es). Please ask for registration conditions. This session will be carried out in English.

Objectives

The next generation of e-commerce will be conducted by digital agents, based on algorithms that will not only make purchase recommendations, but will also predict what we want, make purchase decisions, negotiate and execute the transaction for the consumers, and even automatically form coalitions of buyers to enjoy better terms, thereby replacing human decision-making. Algorithmic consumers have the potential to change dramatically the way we conduct business, raising new conceptual and regulatory challenges.

This game-changing technological development has significant implications for regulation, which should be adjusted to a reality of consumers making their purchase decisions via algorithms. Despite this challenge, scholarship addressing commercial algorithms focused primarily on the use of algorithms by suppliers. This research seeks to fill this void. We first explore the technological advances which are shaping algorithmic consumers, and analyze how these advances affect the competitive dynamic in the market. Then we analyze the implications of such technological advances on regulation, identifying three main challenges.


Speaker
· Prof. Michal Gal, Director of the Law and MBA Program, and Co-Director of the Forum on Law and Markets at the Faculty of Law, Haifa University, Israel. *
Moderator: Francisco Marcos, Profesor Derecho Privado y de la Empresa, IE Law School

Schedule: The session will be held between 14:00 and 16:30 hours, reserving the first half-hour for an informal snack.

Related readings (PDF)

Gal, Michal S. and Elkin-Koren, Niva, Algorithmic Consumers, 30 Harvard Journal of Law and Technology (2017)

* Prof. Michal Gal is Director of the Law and MBA Program, and Co-Director of the Forum on Law and Markets at the Faculty of Law, Haifa University, Israel. She is a Global Hauser Visiting Professor, NYU School of Law and Dean’s Visiting Professor at Georgetown University (2007-8) and will be a Visiting Professor at the University of Melbourne, Australia, in 2009. She was also a visiting scholar at Columbia University School of Law. Dr. Gal’s research focuses on competition law and policy. She is the author of the book Competition Policy for Small Market Economies (Harvard University Press, 2003) and main author and co-editor of The Law and Economics of Israeli Competition Law (Nevo, 2007, Hebrew). She also published many scholarly articles on competition law issues, including oligopoly pricing, the conditions for antitrust in developing economies, the political economy of antitrust, and the globalization of antitrust. She gave talks and presented papers in numerous conferences and colloquiums. Dr. Gal served as a consultant to several international organizations (e.g. OECD, UNCTAD) on issues of competition law in small and developing economies and is a non-governmental advisor of the International Competition Network (ICN). She also advised several small economies on the framing of their competition laws. Dr. Gal received her J.S.D. and LL.M. in law from the University of Toronto. Both her thesises won the Alan Marks Medal for best thesis. She received her LL.B. from Tel Aviv University, magna cum laude, and clerked in the Israeli Supreme Court. Dr. Gal has won many grants and prizes for her research, including the Zeltner award for young researcher in 2004 and the GIF for young scientist, 2006. She also won several teaching awards.














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