Próximas actividades en FIDE
Global Digital Encounters - The role of IP in a new post crisis world- 6th Encounter: Trademarks as a business tool towards a new rebound
Información básica
el Viernes, 30 de Octubre 2020, 16:30 - 17:30
Plataforma online Microsoft Teams
FIDE (Legal and Business Research Foundation) and TIPSA (Transatlantic Intellectual Property Academy) join forces to organize a serial of digital encounters to be scheduled along the year 2020 around the topic “The role of IP in a new post-crisis world”. All online encounters are opened to any interested person and speakers have been selected among the most relevant IP scholars and professionals all over the world.

The situation we live in has highlighted and made unstoppable something that we already knew: we are heading towards a world in which intangible assets are going to be key in a society oriented towards artificial intelligence and the data economy, where Industry 4.0, Biotechnology and Biocomputing will be the keywords for the future. So, the question is served: if intangible assets are increasingly important, How is the Intellectual Property system duly equipped to respond to the needs of this new world?

In these meetings, TIPSA and Fide want to find some answers, through the debate and reflection of the IP community, led by the best international experts.

The Global Digital Encounters form an integral part of the solidarity projects run by both organizations to support the international, European, and national plans to overcome the sanitary and financial consequences of the COVID-19.

Academic Director: Prof. Laurent Manderieux, Adjunct Professor of Intellectual Property Law and International and European Law, Member of the Directorate Board, Bocconi University.

Dr. Alexander VON MUHLENDAHL, Former Vice-President EUIPO
Prof. Irene CALBOLI, Professor of Law, Texas A&M University School of Law.
Prof. Xiuquin LIN, Deputy Dean and Professor of Law, School of Law, Xiamen University

Moderator: Dr. Alberto CASADO CERVIÑO, Former Vice-President EUIPO, Former Vice-President EPO, Former Director-General SPTO.


The post-COVID Crisis environment is marked by a profound transformation of business and company operations, commercial transactions, and consumers approaches to brands including a further digitalization of society and a new geography for key trademarks. Consequently, trademarks will play an important role as business tools towards a new rebound, in an evolving business and social format. How will /may trademarks play this new role? Which meanings might be expected from this evolution? Are trends of the recent past to be simply accelerated, or would there be space for diverse scenarios? Speakers from three continents will provide a worldwide picture of the profoundly evolving trademark environment under a deeply transformed post-crisis environment and elaborate on possible future scenarios.

Schedule: The 6th Global Digital Encounter will be held from 16:30-17:30hrs (Madrid, CET) using the online platform Microsoft Teams.

Structure: The Global Digital Encounters will be organized where 50% of the available time will correspond to the presentation of the topic by one or several distinguished speakers, and the other 50% to questions from the audience and answers.

Registration: Participation is free but places are limited, therefore early registration is encouraged.
Please, link here

To go to the Global Digital Encounters' website directly and the vídeos and reports of the past two encounters, please linke here

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